Multi-Level Marketing has been getting a bad rap because of other MLM’s that overpromise results, have very expensive products, and are just borderline pyramid schemes.
The fact that you’re here means that you are thinking of joining a promising MLM and are looking up information about the business. To be successful, you need to make an effort to research every aspect that has something to do with your business.
So, great job! In this post, I’ll help you find out—can you make money from Avon?
MLM actually requires a lot of face-to-face sales and regular physical contact. But with the new normal brought about by the COVID-19 pandemic, we just can’t risk our health—and our lives. Fortunately, unlike most MLM’s Avon has made things easier for the distributors.
Read on, and find out—how to sell Avon, online only.
How To Sell Avon Online Only – What is Avon About?
Avon’s product portfolio includes color cosmetics, skincare, fragrance, personal care products, and underwear and clothes. It features iconic brands such as ANEW, Avon Color, mark., and Skin So Soft, and even some jewelry. With more than a 130 year history of empowering women through economic opportunity, Avon also proudly supports efforts to end breast cancer and domestic violence.
Avon manufactures and sells cosmetics, fragrances, toiletries, accessories, apparel, and various decorative home furnishings.
After failed attempts at diversification into the health-care service industry, Avon ended up with incredible amounts of debts in the late ‘80s and early ‘90s. This led them to begin refocusing on its roots which is the beauty products and direct selling.
The products of Avon are sold through catalogs, mall kiosks, the Internet, in J.C. Penney stores, and of course its prestigious day spa in Trump Tower in New York. Its products are also sold directly to customers in almost 143 countries by an estimated number of 3.5 million independent sales representatives. This makes Avon in the top 3 for global sales.
Background Info-Avon Products
To start, here’s a throwback from the ‘50’s
Avon has been around for more than a hundred years. The beginnings of Avon Products, Inc. can be traced to the mid-1880s, when a door-to-door book salesman named David H. McConnell had trouble selling his books. He tried to increase his declining sales by offering small samples of perfume to housewives just to give them incentive to listen to his sales pitch.
However, instead of looking forward to buying some books, McConnell notices that his customers were actually more interested in the perfume.
With this realization, McConnell left the book-selling business to create an entire line of perfumes to be sold door-to-door and brewed perfumes in a pantry-sized space in New York City. He then named the product line the “Little Dot Perfume Set.”
The Little Dot Perfume Set is made up of five scents:
- white rose
- lily of the valley
David H. McConnell named his business the California Perfume Company. This was all in an intention to bring about images of the beauty and buzz of that state.
McConnell wanted to build a business by selling quickly used products. These products are sold directly to the consumer by taking advantage of a national network of sales agents he was able to organize when he was still a bookseller.
The First Avon Lady
The first-ever Avon Lady was Persis Foster Eames Albee of Winchester, New Hampshire.
Just within the first six months of operation, PFE Albee was able to recruit and form a team of 100 salespeople and their customers. In the next 12 years, Albee would have recruited and trained close to 5,000 Avon representatives.
Avon Products, Inc. being the oldest beauty company in the United States, has grown from selling a few lines of perfumes door-to-door—to one of the world’s leading cosmetics brand. Avon uses a unique direct-selling method, which one can assume as the main reason for its fascinating success in the ‘50s and ‘60s, when women were easily found in their homes for sales purposes.
But how can someone sign up as an Avon representative today?
How to sign up as an Avon Representative
You don’t need to pay anything to sign up for Avon online.
Their squeeze page would only be asking you for your first name, last name, and email address. The moment you become an Avon Representative and start selling, you’ll immediately have the opportunity to earn up to 65% in sales and bonuses. Signing up for Avon comes with a bunch of perks, benefits and other interesting extras to help you kick start your beauty business.
Sign Up Options
I’m just wondering who Melanie Shapiro is though and why is she my Avon advisor (I was thinking that I might have ended up with this person after reading a blog from the Avon site)? Do they automatically assign a person to you? When I looked around the website, I also found that you can actually choose a representative too.
This means that you can actually search for the person who invited you to Avon by searching for their name, or if you read about it from someone’s blog then they most likely gave out a referral code.
All the Bestsellers Starter Kit
What do you get with the All the Bestsellers Starter Kit:
- A set of full-size Avon products
- 11 brochures
All the Bestsellers Set
What do you get with the All the Bestsellers Set:
- Avon True Color Love at 1st Lash Mascara (in Blackest Black)
- Anew Vitamin C Brightening Serum
- Avon True Color Eyeshadow Quad (in Mocha Latte)
- Magix Prime Face Perfector SPF 20
- Flourish Honey Blossom Eau De Parfum
- 11 Avon brochures for upcoming campaigns
These are the products listed on their site at the time of writing. I assume that these products may actually change as time passes depending on any new Avon releases.
After you sign up, expect around 2-3 business days for the shipping of your starter kit. When this is processed, it should take only around 5-7 business days to arrive at your doorstep.
If you don’t have the money or just don’t want to shell out cash, Avon also has some alternative options for you.
You can either contribute to the American Cancer Society (ACS) for as low as $5 or go for the No-Cost sign-up. Both of these sign-up options do not include a kit with products or brochures though. Regardless, Avon still promises to connect you to a lot, if not all the tools and training you need online.
Support for Avon Representatives
Whichever starter kit you bought—or if you didn’t pay anything at all, when you sign up as a representative, you can expect to receive free online support. Aside from that, you will also get free training, social media tips and various other tips to start your beauty business.
- personalized online store
- user-friendly mobile app
- marketing tools
- social media content
- online training
- customer service
One of the things you can get when a personalized online store your customers can shop from and put your business out there round the clock. There is also a user-friendly mobile app so you can sell on the go and wherever.
When you sign up, you get access to fresh and efficient marketing tools and social media content to help you connect with a growing number of customers online, as well as some online training to help you build skills at your own pace and in the comfort of your own home. Not only that, but you get access to an online community of beauty loving representatives.
Qualify for great incentives to help you score up to $2,000 in bonuses in your first few months, exclusive discounts for a wide array of services and offers from the program called Avon Perks. And finally, get precise customer service support through the Avon Care Center.
The Avon Products
In more than 130 years, it won’t be a surprise that Avon already has a wide array of products to offer. The product categories include The Face Shop, Make Up, Skincare, Bath and Body, Fragrance, Jewelry, Fashion, Wellness, Home and products for Men.
How Are The Avon Products Sold
There are two ways to sell Avon products:
- Traditional face-to-face sales (Direct Selling)
- Sell Avon online
When Avon was built more than 10 decades ago, it pioneered a model we now call “relationship marketing.” With connectivity and community as always being a significant element to Avon’s direct-selling model, Avon ladies continually personally market products to their customers.
We can definitely consider it as the original “social network” and it is still at the core of Avon’s direct-selling business until today.
However, Avon has already evolved with time and has made online opportunities available to its representatives.
Stay up to date with all the beauty trends and never miss an opportunity to do business when using Avon’s official App—Avon ON. Show your audience the kind of Beauty Advisor that you are and have fun doing it.
When you download the Avon app, you will be asked to put in your location, and preferred language.
After that, you simply need to put in your Avon account number and password, and you are good to go.
Learn about updates right away with push notifications. Avon ON will give you a heads up about all the news, hot trends, and new products that will keep you in the loop and don’t miss out on anything. The app will also help you place your orders with just one click as well as manage and send your orders straight from your phone.
You can create your own custom posts easily and share them on social media to get your business out there.
Avon ON’s Content Hub lets you share beauty posts easily and always bring with you the most recent Avon beauty content, personalize it with ease and share it with your friends and followers.
How Do You Earn Money in Avon
With the $30 start up cost, you simply need to sell $75 worth of products in your first campaign to earn it all back.
|As a new Avon Representative, you will earn 40% commission in your first campaign|
If you can remember, you get a set of products with your $30 start up kit which you can use to start in your Avon Business by selling the Introductory Customer Offer to 3 friends right away and earn back more than your initial $30 investment.
Sign up for a direct deposit called Rapid Pay and you’ll get paid for your online sales 2 business days after your customer’s order ships. Now when you place an order for your customer, you will earn the difference between the discounted amount you pay and the full price your customer shelled out.
I tried my best hunting down information on the internet about Avon’s income disclosure but to no avail. However I was able to find information about the average income of people involved with Avon.
Another great thing about Avon’s business model is that if you are a Credit-eligible Representative, generally, you won’t have the need to pay Avon until your customers pay you directly. Unlike what happens in most MLM horror stories where distributors end up with a garage full of products, Avon Representatives do not have to shell out cash just to cover the cost of her customers’ orders. This makes the Avon business model a great opportunity for many women, even those who do not have access to credit. You have the chance to earn an income whether as a side hustle or full time.
Pathway to Premier
What is the Pathway to Premier? Beginning February 5, 2020, Avon launched the Pathway to Premier, its newest incentive for new representatives. With this incentive, the more you sell, the more you will earn between your normal earnings and incentive bonuses.
There isn’t any catch as all avon.com and AvonNow.com sales count towards the qualifications and your commissions are based on sales of products to customers.
Within your first 8 campaigns as a new representative, you can take advantage of 2 bonuses: Stepping Stones and Milestones.
|Stepping Stone Bonus||With the Stepping Stone Bonus, you will earn $20 for every $200 in sales you achieve within a campaign.If you have $600 in campaign sales, that means you get a $60 bonus. Actually, you can earn up to a total of $500 with the Stepping Stone Bonus.|
|Milestone Bonus||With the Milestone Bonus, you will earn a 10% bonus for every $1,000 in cumulative sales on your first 8 campaigns. You can earn a maximum of $500 bonus for $5,000 in sales.This means that if you acquired $1,000 in sales you get a $100 bonus. For $4,000 in sales, you get a $400 bonus.You can earn up to a total of $1,500 with the Milestone Bonus.|
One of the few enticing benefits when you join Avon is access to pocket friendly health insurance for you and your family. You could also get discounts on tuition fees as well as grants for online higher education.
Bonuses and Special gifts
Score trips with friends to fabulous destinations as a bonus. This consists of vacations to Maui, Los Cabos, and Montego Bay. For the special gifts, you can look forward to receiving a complimentary sampler which includes some of new faves from Avon, a full-size surprise and a $10 credit for your next order when you place your first order that exceeds the amount of $60.
Can You Make Money Selling Avon Online
When you decide to sell Avon online, you can get as much support as you need.
You get full access to an Insta-Biz of tools and support with your own free online store.
This is where your customers can shop whenever, as well as get access to the Avon On app. If you need help in finding customers, then go ahead and customize your free online store, and then share the link to friends and family for instant sales and income. You also get exclusive introductory offers to help you get off to a quick start.
Avon also gives out free, advanced training with AVON U. And for learning on the go, you can check-in with your Avon Advisor as well as call, email, or chat Avon Care Center Specialists.
How does this relate to making money with Avon online? This means that you aren’t left alone to figure out how the heck you can earn at home especially amidst the COVID-19 pandemic and you’re in lockdown.
How To Sell Avon Online—Only
A lot of people, especially women are looking forward to an opportunity to work from home. More than a century ago, this is what Avon has given to women, the ability to earn an income while staying at home and keeping their “place” in the society.
Currently, especially with the pandemic, everyone wants to find a break to earn an income with the need to stay home: healthy and safe.
It turns out, Avon has already paved the way for this chance.
As I mentioned in the previous section, you can get access to AVON U for learning on the go. You can also check-in with your Avon Advisor, someone who supports your success, and also you can contact the Avon Care Center Specialists with any of your queries.
Avon Free Online Store
Can’t find customers? Avon gives you access to a free online store that you can personalize.
Make sure to customize your personal online store to stand out more.
One of the advantages of having a unique online store is that you can put your business out there 24/7 and your customers can shop from it anytime. There is also a user-friendly mobile app you can link to your store.
Selling on your Avon Website
During my research on this post, I was actually able to find a lot of websites by Avon ladies. I noticed that they have this reference code they include within the content that they make. So, If you don’t want to limit yourself with just selling within your social network, then selling on your own website is the answer.
If you watched the YouTube video above you will have seen that aside from creating an online store, Avon gives you an option to create your representative website.
When you sign up Avon gives you a shareable link you can include in your website articles for instant sales and income.
How do you do this?
- create engaging content that gets good traffic
- find the right keywords to use in your post
- insert your online store link or your referral code if you are recruiting for representatives
- try to write content that are 1000 words or longer
- share your blog posts on social media
If you are an Avon representative what are you doing to find customers to direct them to your Avon eStore? Please comment below as i’m really curious to know.
The personalised online eStore by Avon looks nice. However, this isn’t enough because these websites aren’t set up for Search Engine Optimisation (SEO) benefits. Meaning you will get little, if any, traffic from search engines with just your eStore alone.
Anyway, If this is all new to you, then let me break them down to simpler steps and how I can help you.
Step 1 – Build Your Own Website
Although Avon provides its representatives eStore website, you have to compete with more than 6 million other Avon representatives worldwide. What would make customers buy through you instead of someone else?
So if you don’t want to keep bothering your family, friends and social media with your eStore website, what can you do?
The best option here is to create your own niche website to drive traffic from the internet to your eStore. You see there are over 4 billion internet users online these days and growing. I’ll explain how over these three steps.
First, you will have to pick a name for your separate niche website which you can also use to build your domain name. When you complete this process you will have to find out if that domain name is available for purchase.
In my case, the title of my website is Earn From Your Laptop, so from this, I bought the domain name earnfromyourlaptop.com. What I did is put all the words in my title together and checked if that was available with a dot com (.com) extension. Luckily, it was, so I purchased it—or more like rented it since I had to pay a fixed fee annually to keep this specific domain name for myself.
Owning a domain name is different from having a website with that domain name since you will need a company to host your website. You can buy a domain name from many places like Go Daddy or Host Gator, where they have a system to check if the domain you want is available or not. Hosting is another thing—and another cost. Unfortunately, the spending doesn’t end there. There would also be an additional cost for website security and speed.
If you think you’re done, think again.
You would need to find a platform to create your website.
I know. I know. It can be A LOT to handle but you’re investing in your Avon business to increase your sales.
Lucky for me, I found a company called Wealthy Affiliate. Why do I consider myself lucky?
This is because Wealthy Affiliate provided everything I needed from training, help, and support to build and operate a website for a business, and even a supportive community. You can learn every skill you need to build your own online business to grow your sales of Avon online.
So, I bought my domain name through Wealthy Affiliate which already includes hosting.
Other Wealthy Affiliate benefits and inclusions:
|1. WordPress Platform used by over 35% of websites in the world|
|2. Choice of over 3,000 website designs|
3. Site Domains – The worlds only all inclusive domain platform,
Privacy protection, premium DNS with no upsells
|4. Free SSL Certificate (website encryption)|
|5. Increased Spam Protection|
|6. Free Website Feedback|
|7. Virus and Malware Protection|
|8. 24/7 all year site support|
|9. Hosted with powerful servers|
|10. Excellent website speed|
|11. 24/7 Monitoring for any critical issues|
|12. Virus and Malware Protection|
|13. Daily website backups|
|14. Community access, full training and support|
Step 2 – Write Content
When you are all done with step 1, you now need to create engaging content that gets good traffic. In the online business world it is your quality content that sells. You basically help the users that go to Google solve their problem they are looking for with your quality content. This includes finding the right keywords to use in your post.
What are keywords by the way?
So Keywords are significant words used to find information when researching. Imagine, when you have a question in your head, you don’t really type the entire sentence on google, right? You type in a phrase or the word and get results. So if you have a party to go to and need to brush up on your make-up technique then you type in the search bar “makeup tutorial.”
You have to keep this in mind when writing content for your blog.
If it’s almost father’s day, write content about the different gifts people can give to their dad’s and probably throw in a lot of Avon choices in there: perfume, underwear, shirt, etc.
Avon has so many products – makeup, skincare, fragrances, body care, fashion, wellness, men’s products and home accessories. So there are almost endless content ideas to help people with your Avon products, you just need to get creative.
Step 3 – Promote Your Website To Generate Sales
The Customizable Online Store by Avon looks very nice. However, as I mentioned, this isn’t enough since it doesn’t give you any SEO benefits.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the technique of increasing the quantity and quality of traffic to your website through organic search engine results.
There are the steps necessary to make your website attract traffic and customers:
|Build your website and focus only on one|
Write content that is at least 1,000 words for each article.
|Write at least 2 articles per week|
Select a good title for your article so that it will rank high in the search engines like Google
Use SEO Techniques to direct traffic to your content
|Use URL links creatively to send customers to your customizable Avon Online eStore|
Promote your content in SocMed such as Facebook, Instagram, Twitter and Pinterest
|Use your content to collect email addresses to reach out to customers and prospects|
|Use engaging pictures and graphics to support the points in your article rather than for making it look good|
|Use varied Internet tools to track your website statistics|
|Write significant and timely content|
This might seem so many things to do. You can try going to google or YouTube to learn all this yourself OR you can join an online community where you can become an expert on all this with tailored training.
Avon on Instagram
As I mentioned above, you can actually share your blog posts on social media to get your business “out there.”
How do you do this?
- create an Instagram account (of course)
- regularly visit Avon social for new content
- maximize the recruiting tools on Avon Social by sharing the featured posts and videos
- link these content back to your website
- make use of @ and # to tag other reps and feature a product to hype up your social media content
Avon on YouTube
I was actually surprised how many Avon ladies are already on YouTube making content.
If you are too shy to make your own video you can leverage the Avon page recruitment and promotional videos too.
How do you do this?
- subscribe to Avon Products Official page
- make use of their videos for your YouTube channel (remember to give credit of course)
- create clear steps on how viewers can buy products from you or join your team (don’t forget your online store link and referral code or risk sending your potential customers and downline to someone else)
Avon’s MLM Program – The Online Way!
The innovative way of being an MLM online by Avon involves their made-for-you-to-share social media posts of products and offers and promotes your store.
To reiterate, credit-eligible representatives don’t need to pay Avon until their customers pay them directly. This means that you don’t have to cash out to cover the cost of your customers’ orders like most MLM’s. This enables you and other women (who might not have access to credit any other way) to pursue an Avon beauty business.
Avon offers many digital tools:
- on the Internet
- social media
- mobile technology
These tools enhance a Representatives’ reach, efficiency, and income. Your business can seamlessly blend with the way people currently connect, share and shop. Avon is melding face-to-face contact with virtual interaction as well as continuously conforming new technologies in the way people connect, communicate, share and shop.
Is Avon Right For You? Your Next Step
Once you are appointed as a Representative, you can have flexibility over your schedule and you can now become your own boss.
You can go about setting the parameters and goals for your own business.
For some Representatives, selling Avon is a full-time business. For others, however, they sell Avon to augment their income from a full-time job, or even just for a set period of time to help reach a certain financial goal. This goal could be a family vacation or as important as college tuition.
My Suggestion—Selling Avon Online Only
Are you looking for ways to increase your income potential?
If so, then I suggest you check out the company I and many other successful entrepreneurs have learned from—and continue to learn about Online Marketing. It is actually free for you to try it.
Wealthy Affiliate has a join for free option. No credit card? No problem!
With Wealthy Affiliate, you can remain a free starter member as long as you wish. What you get as a free member here can cost you hundreds of dollars elsewhere. You have access to 10 lessons that will teach you how to get your online business started. It includes getting your website built and have it hosted for free. However, since it is free, expect to find some limitations compared to the Premium version.
When you feel confident that the Wealthy Affiliate platform will help you build a thriving beauty business with Avon online, don’t hesitate to upgrade to the Premium membership.
The Premium membership will give you 10 websites to open the doors to future diversification, as well as access to everything you need for a really affordable monthly subscription. This Premium membership includes 1,000’s of more lessons that will teach you everything to build an online business that is ahead of the game.
Each lesson you get comes with a video packaged with significant notes on the lesson as well as homework to keep you on your toes with sharpening your skills. Check out this table below to compare the difference between getting the Wealthy Affiliate free starter membership and the Wealthy Affiliate paid Premium membership.
Now, what if in the future, you find out that Avon just doesn’t work for you?
Worry not! there are thousands of companies you can become an affiliate of for free.
With Wealthy Affiliate you can sell their products through your website and earn commissions. Now, if your heart is set on doing business within the personal care industry, you can market products from many manufacturers. Even when the products you promote compete with each other, you can still earn a commission no matter where your customers buy from, no matter which product they prefer. This way, your business will have more freedom and flexibility.
But hey girl, no pressure! You don’t really need to make that decision right now.
You can put your mind on making your Avon business a huge success. With Avon, you have a great and stable company with trusted products. With these two combined, you are sure to have a strong foundation to start your online business journey.
This training will stay with you for life.
Avon Pros and Cons
Any Business has its share of Pros and Cons. What you need to know is if the Pros outweigh the Cons in your situation.
Training. You won’t be getting in the business blind. You can actually take advantage of Avon’s free, notable training with AVON U which also gives you the option to learn on the go.
Support. In terms of support, you can check-in with your Avon Advisor as well as reach Avon Care Center Specialists through call, email, or chat.
No minimum orders. With Avon, there are no minimum orders to place and no minimum order amounts. Unlike other MLM, there is actually as much—if not more—weight on direct selling than recruitment.
Saturation. The downside of Avon’s fame is that there will also be a lot of competition. Being one of the best, a lot of women out there searching for financial opportunities can go to Avon—just like you. Also, the Avon Online Store is not enough in bringing customers to you. There is little to no SEO benefits for you unless you do more such as create a website and bring in traffic.
Results can take a long time. Avon is a legit business, and like any honest business venture, results need hard work. Don’t expect this to be a get rich quick scheme.
Avon, like any other business, needs hard work to yield results. It takes time to build a business, but if you make a plan and work it every day, little by little your business will grow. Your sales will expand and you’ll be making bigger and bigger income.
My #1 Recommendation
Thanks for reading until the end of my post How To Sell Avon Online Only.
Can You Make Money From Avon? If it isn’t obvious to you yet, my preferred business is actually Affiliate Marketing. However, I understand that direct selling businesses like Avon are also what works for a lot of people.
What I can definitely assist you with is building websites and internet marketing. Probably the MOST BENEFICIAL way to reach numerous potential customers is by having a website. No matter how you look at it, there are greatly more people on the internet than people you know personally. Yes, girl, there are over 4 billion people online out there.
So, I strongly recommend you join Wealthy Affiliate for free first.
If you decide to join, I would really LOVE to be your coach. We will have one-on-one coaching during your first week to show you the ropes of the business as well as answer any question you have.
And if you ever decide you wish to upgrade to Premium, I have a special bonus just FOR YOU—just click the button below!
About John Stanley
John is a Father, Husband, Entrepreneur and Internet Marketing Support Coach. Ever since he started his Online Business he loves working from anywhere and the laptop lifestyle. This means being closer to our child as she grows up. When he’s not building websites, he’s spending precious time with our little girl and family, exercising and enjoys travelling.