If you’re reading this, you’re probably hyped up and set on unleashing your mom knowledge to the world. After all, in these times, it isn’t too difficult to find an income stream while staying at home and being a full-time mom. With technology, mothers are empowered now more than ever to take control of their own financial capacities by harnessing their experiences as parents.
Or maybe it’s because of these experiences that you have created a baby or kid product of your own? One that solves a lingering frustration as a mother with a million in one things to accomplish within 24 hours?
Of course, if you’re here because of your interest in joining one of the strongest, most competitive niches in the market to get out of your 9-5 grind, a welcome is still in order.
In this post, I will lay down the facts and tips on how to successfully sell baby products online.
Many women find baby products a natural choice for a business, because these are things that they are invested in. Being a mother is something that they are invested in, and it makes sense that their target customers would be as invested in their parenthood as well. It is also because of this reason, that the competition in this market is strong.
So if you are considering starting a business selling baby products straightaway, it’s imperative you start right and we’ll do our best in this post to show you the best options on How To Sell Baby Products Online.
How To Sell Baby Products Online
Successful baby or kid product entrepreneurs may have utilized one or a combination of various platforms to get started. There are different ways to start, but one option may be more convenient for you considering your priorities.
Building your Own eCommerce Store
Create your own site and drive sales through that. Building your eCommerce store may sound intimidating at first. But thankfully, there are a lot of platforms and tools available online that takes the stress and techy nitty-gritty out of site building. Platforms, like Shopify, transforms online shop building into a beginner-friendly experience without necessitating the technical knowledge.
Starting your own eCommerce store is a straightforward, and a more tedious option of selling online.
As the seller you are given full control of both marketing and operations. You are able to utilize social media marketing and SEO techniques to effectively lead potential customers to your site. You get full reins on logistics – be it managing and shipping stock.
This freedom comes with its fair share of challenges. For one, monitoring the site data is important. Is your site correctly reflecting the availability of your product? Are you shipping out promptly as you make sales? You’ll have to look into your suppliers as well. You can’t be paying too much for products you’d want to make profit off.
Expect to be competing with even larger companies. How are you promoting yourself? Customers tend to be wary of beginning shops or sites, which makes sense considering the amount of scams some sites lead to. This challenge is solved by making ensuring a professional and polished look to your site, supported by sincere and stellar customer reviews.
You become the go-between by helping people find what they are looking for with Affiliate Marketing and make profits yourself. As an affiliate marketer, you get a commission for every sale you make out of convincing people to buy their products.
You basically lose the burden of sourcing and creating baby products, and get a percentage commission depending on the program. Programs offer somewhere around 2 percent to 20 percent.
So you don’t have to worry about sourcing products, which automatically decreases your risk compared to your own products through eCommerce, Drop shipping, Shopify, Etsy etc.
So, how do you convince people? Do you think you know how to sell baby products online? Though you don’t need your own website for affiliate marketing, it would make things easier to have one, along with social media pages and accounts to pique interest. These are accounts that can only grow stronger and gain more authority with time, too.
I can definitely recommend an affiliate training and mentoring community that can walk you through every step of the way.
The term ‘mommy blogger‘ may be familiar to you. As the name suggests, a mommy blogger is a mother, usually a stay-at-home mom, who runs a blog about her experiences. Mommy blogs usually focus on one topic of motherhood. Some touch on child rearing, baby food, educational toys, the possibilities are endless.
As a blogger, you can just choose one area and run with it. Some of the best mommy blogs do not usually have one specific topic, usually touching on all facets of child-rearing or motherhood. Mommy blog’s flexibility is a good thing, as it allows you to choose a topic that you are passionate about or a moment in a day you are reflective about and translate that into blog content.
You’ll find most of these sites use affiliate marketing to make money as it fits naturally. As blogs get bigger and gain authority, you can make additional money from ads and some also feature original products such as ebooks, eguides or cookbooks for more income.
Some sellers utilize a combination of these approaches to be more effective. As in any business, planning is important. Be prepared and well-informed of the challenges that comes with one or a combination of all these ways.
How to Sell Baby Products Online Fast
Now that you’re set up to sell baby products, you can get right on to getting the much needed sales. But how do you do that? Here’s a list of sixteen ways of How To Sell Baby Products Online.
1. Be timeless.
Enrichment products are timeless for high income families, be it educational games, books, music, or art projects. Essentials are timeless for first-time parents with babies. For instance, diaper bags or crib bedding.
No matter the age, there will never be enough cute, trendy kid’s clothing for social media photo sessions.
Mothers will always welcome a healthy and delicious option for their picky eaters.
2. Sell quality.
It matters little whether you’re the creator of the product or are doing the convincing for the sale. The life of your business is the quality of your product and the satisfaction it brings your clients.
Novelty products may be interesting at first, but they are short lived and unpredictable. Focus on product quality that would sustain your business in the long run.
3. Stories sell.
You may have heard of the importance of a good product photo and you’re right. However, the online market is saturated with them. So having a full 360 degree product photo of great lighting and angles just won’t be enough now.
Here’s a commercial from Philips Avent that tugs at the heart of mothers.
Stories are great ways to advertise a product, along with great visuals. Take your customers and audience with you through the different stages of production and advertising of the product. Show your business’ motivation and inspiration when making it. What are the stories behind each step of its journey from your office to the customer’s doorstep. Involving your customers in the narrative builds excitement and strengthens brand loyalty.
4. Attract customers via a professional looking website.
This cannot be stressed enough. If possible, find a web developer or designer that could set up your website for you. Even website building platforms like Shopify can be taken to a whole new level when taken to the expertise of a professional website builder. Do not lose visitors you have led through successful digital advertising to a subpar online store website.
Seeking professional help also ensures optimization in getting emails for marketing or upsell additional services. Choosing the right color palette, arrangement and layout that communicates your brand goes a long way in making a first professional impression to customers.
And by the way — website? I can definitely help you with that!
5. Establish presence through packaging.
The better the packaging looks, the more attention it will get in social media. Most packaging procedures are driven to generate user-content on various platforms. Make opening your packages an unforgettable experience worth a tag, a social media following, and maybe brand loyalty. The better the packaging, the better your product will look. Stick to your color palette. Package your kid baby products with an aesthetic card which encourages following to all social media content. Throw some free items in if you can. Utilize the marketing power of good packaging.
6. Maintain customer engagement through social media content.
One of the challenges you will probably encounter is keeping your customers engaged in the very competitive market.
Maintaining contact and growing your customer reach may be challenging during these times. Pumping out a constant stream of social media content can also be exhausting. How about holding a fun online contest? High value items as prizes need not be high priced. You can also partner with a fellow mompreneur or a similar business to bundle prizes and boost local business as well.
- Seasonal events. Holding a contest for a limited amount of time adds to the thrill and fun. People seem to be more enticed to join contests which last a limited time. Whether it’s the start of summer or the cheery air of Christmas, add to the celebration of the seasons.
- Giveaways. If you want to increase engagement with limited following, make customers look forward to the end of the week or month through regular weekly or monthly giveaways. Boost social media engagement and help your local community by maybe starting a cause-driven giveaway.
- Polls. Interact with your audience through polls. It can be straightforward Yes or No polls, “Would you Rather” polls, “Choose your Favorite” polls and many more. For instance, feature a new line of baby clothing and see how your customers feel about it with a simple Yes or No poll. Start conversations on child-rearing practices with a “Would you Rather” poll. Have customers write down their experiences with your best selling products with a “Choose your Favorite” poll. Interactions from these contests may offer important notes on your customer services or feedback on products, as well.
- User-Generated Content. Nothing beats a loyalty review from a convinced mom using your products. In a market driven by social media, businesses encourage their users to leave their thoughts online or motivate their customers to participate in their online contests. Some contest ideas for social media may feature customers’ best experiences or tips, or their daily life in general. Have your moms post a picture of their best mother-and-child Outfit of the Day. Post a question and give a prize to the best comment – ask for tips or advice to tackle the challenges of child-rearing. Feature your product’s quality by having customers post a picture of how it made their mom life more convenient.
- Behind-the-scenes. Let pictures, be it selfies or workfies, attest to the quality of your products and excellence of your operations. Introduce your workplace and your partners to familiarize your customers to the culture and mission of your small business.
7. Connect with your customers directly through email.
You will find yourselves competing for your customer’s attention on social media, as it is harnessed by a lot of companies to drive sales.
Email marketing, when done right, may be one of the few ways you get to hold a customer’s attention fully. So it makes sense that it is one of the digital marketing strategies that ensures a high return of investment. Creating templates and content and scheduling a time for them to roll out are made easier with free platforms such as MailChimp. To guarantee response, make sure to feature high quality content in the form of articles, seasonal catalogues, parenting tips, etc.
8. Use Google.
Pay Google to post advertisements in front of people with the highest potential to buy them online. Google, being the prime search engine, utilizes the data and information it gets from people’s online behaviour and leverages it for a marketing advantage. Set a budget, pay per click and let them regulate digital foot traffic. You have to be smart in choosing the right photo, text and content to entice the right people so maintain professionalism and ensure quality.
9. Use Facebook Ads.
Facebook Advertising is a powerful tool as well. Because of the personal information (yikes) users post on Facebook, advertising to people who have the most need for your products becomes easier.
However, you should also be careful with sketchy programs out there offering to help you in the social media field. Oftentimes, they will just lead to more money coming out that coming in. Yikes!
Facebook allows businesses to advertise to the right customers of the ideal age, location, occupation and spending capacity. Businesses usually seek professional assistance to manipulate the tools Facebook offers as some businesses are unsuccessful with their campaigns despite the ease of use.
10. Advertise on Instagram.
There are a lot of ways to get creative in your promotions to Instagram’s 1 Billion active monthly users. When you bank on on-point visuals and perfect use of hashtags, your Instagram story gets to stay on top of your followers homepage for a day. Getting past that, you can choose to categorize it to appear on top of your profile for interested parents and potential customers. Make good use of the editing and hashtag tools to improve visibility.
11. Use your Pinterest account.
More than two-thirds of Pinterest’s 335 million user base are women — 80% of which are women aged 18-64 with children. This social media platform is teeming with the possible sales you need. Statistics show that users go into Pinterest to search for something they will most probably purchase. Opt to use the “add to bag” tool on your Pinterest account to make it easier for visitors to become buyers. Even if it does not lead to a purchase, a pin on their board would mean visibility to their growing circle of fellow moms. Pin away!
12. Brush up your social skills.
There are a lot of ways to reach influencers that would do your advertising for you. It can be something as simple as putting up a post on your Facebook page on giving away free baby products, which makes it easier for parents to give a thank-you post with a picture in return. You can boost advertising through Instagram by searching through parent-related hashtags to locate top parent influencers.
Of course, reaching out to celebrity parents or mothers can be difficult, but don’t be afraid to start small or local. People who have great influence over your target consumers may be closer than you think. For instance, most teachers are active on multiple social media platforms showcasing their classrooms, lesson plans, classroom visual aids or activities. And although millennial teachers may be more adept in using social media, tenured teachers may just be more passionate and influential to parents. Reaching out to them may just be worth the shot.
Influencer marketing is well-used and in most cases effective today.
13. Blog, blog, blog.
Probably one of the most foolproof ways of getting new customers into your circle is through blogging. High quality blogging – complete with visuals, good SEO and content that accurately answers search queries – ranks you higher into Google’s search list, making it easier for customers to find you. Write on topics that are brand-relevant at regular times and engage with comments and questions.
14. Get heard in forums.
There are tons of forums or discussions online, where parents discuss their frustrations or fawn over the quality of experiences and products. You can only be credible in these active forums or blogs if you have been a long time participant or follower, so you can’t just promote a product out of the blue. You need to have had a constant presence to be considered credible. In these cases, it’s probably wiser to commission the assistance of an already avid user or follower of the forum or blog.
15. Mail high quality product catalogues.
Since getting undivided attention through social media is difficult, an option could be sending product catalogues for customers to browse. You may think that this is tedious since all products are listed on your website anyway, but attention is in short supply… and span, these days.
16. The old way is a strong way.
Trade shows still happen, so keep an ear out after this pandemic is over. Make a good first impression by setting up an eye-catching booth. Display your products attractively. Print business cards and catalogues. Meet suppliers and fellow businesspeople, anyone and everyone who can help you in your business. Connect. Sometimes, technology makes us forget that talking and networking with like-minded, passionate people face-to-face goes a long way in retail business.
Can You Make Money Selling Baby Products Online?
In recent years, there has been rising online activity on parents shopping for their babies or kids online. With technology, it has never been easier for busy parents to browse online and make purchases for their children hassle-free. With a lot of baby product shops, the internet has made it easier for parents to compare prices and shop smart, too.
Specifically, mothers are only highly likely to purchase a baby product with high rating or shining customer reviews from fellow mothers. They usually refer to the recommendation or reviews section to confirm or inform their choices.
Anyone involved in parenting or childcare, with vast experience with products and challenges, can take up selling baby products from home – either your own or someone else’s with affiliate marketing. If you are playing with the idea, I know just the training and mentoring community for you.
Joana is a proud wife, mother, and furparent. As a content specialist, she enjoys researching about different topics and niches. She finds that it is an interesting way to learn and discover new things. Joana still occasionally conducts lectures for aspiring teachers who are reviewing for the Licensure Examination for Teachers, but enjoys working from home to be closer with her family and be a hands-on mom.