Rakuten, Japan’s largest online shopping and media company, controls a large portion of the worldwide e-commerce market. It’s no secret that Ebates has a lot of satisfied clients thanks to its popular cashback program and purchases on overseas sites through its Ebates site.
Rakuten has focused on providing a high-quality shopping experience since its launch, mixing shopping coupons with cashback rewards.
Simultaneously, they have grown and strengthened their media activities, now offering news aggregation services in Japan that are on equal level with Yahoo and Google News in terms of quality.
This Rakuten review is to present you with information before deciding whether or not it is good for you.
Is Rakuten a Scam? – Rakuten Review Summary
Rakuten does not need to run any physical storefronts or warehouses. They make the majority of their sales through their Buy.com site, and the majority of their profit comes from commissions on transactions made there. Their business concept is straightforward: for a charge, they process transactions between clients and third-party suppliers.
They have, however, evolved into more than just an online retail mall. Through their Rakuten Seller service, they provide customer assistance to eBay and Amazon sellers. Through their Rakuten Wallet website, they offer credit card processing services. Furthermore, under the name “Rakuten Ichiba,” they launched an international online mall in Japanese language.
Product Name: Rakuten
Founder: Hiroshi Mikitani
Best For: Frequent Shoppers
Recommended: Not Recommended
What is Rakuten About: It is a multinational corporation based in Tokyo, Japan known for its online and e-commerce services.
Summary: Rakuten is an affiliate marketing site that allows you to earn money while shopping at your favorite physical or online retail store.
What is Rakuten About?
Rakuten is a Japanese multinational corporation with its headquarters in Tokyo. It specializes in Internet and e-commerce services, among other things. It is a significant internet service provider in Japan and maintains one of the world’s largest online retail sites. Rakuten has grown to become one of the most powerful firms in the Japanese industry.
How Does Rakuten Work?
Rakuten is a corporation that specializes in affiliate marketing. When companies pay influencers for bringing customers to their website or store, this is known as affiliate marketing.
When Rakuten promotes you or your friends to connected websites to access products and services, those websites pay Rakuten a fee every time you make a purchase. Rakuten has decided to divide the commission with you in order to encourage you to continue shopping with them.
If you’re unfamiliar with the concept, it’s when you advertise another person’s products or services in exchange for a commission when customers buy through your affiliate links.
Rakuten acts as a go-between for you, the shopper, and the online stores. It’s not easy for stores to spread the news about their daily promotions, discounts, or special offers rapidly.
Inside Info about Rakuten
Hiroshi Mikitani founded Rakuten on February 7, 1997 as a price comparison website. Rakuten Ichiba was established in May 2000 as an e-commerce site to grow into the Japanese market. In April 2003, the main site was incorporated and began expanding into Russian markets under the name Rakuten, Inc.
Rakuten began as an online auction site known as “E-Shopping,” which was later renamed “Buy.com” (after Rakuten.com) due to a trademark dispute with an American company of the same name that sold computers. It’s ambition is to become Japan’s Amazon.com, and its CEO, Hiroshi Mikitani has made no secret of his desire to serve more than 200 million global users by 2020.
Since then, the company has expanded its offerings to include travel (in 2005), banking, securities trading (in 2006), auctions (in 2007), and floral services (in 2008). It acquired Buy.com in February 2012 and renamed its global operations Rakuten.
Rakuten Ichiba began taking bitcoin as a form of payment in August 2014.
E-commerce, Internet services, and financial services are Rakuten’s major operations. It also has online shopping sites in Taiwan, Singapore, and Malaysia. The company established Rakuten Travel and Rakuma, a popular social network in Japan, in 2008.
In addition, the firm holds a stake in CardCash.com, an American gift card exchange site, and has established Rakuten Securities Co., Ltd. to provide online stock trading services in Japan and overseas. Rakuten Bank, a joint venture between Rakuten and Malaysia’s Bank of East Asia, is situated in Taiwan. Rakuten Financial Services Group will be established in Taiwan to provide banking, securities, and insurance services.
In 2015, the business stated that it would invest $100 million over the next ten years in a joint venture with fintech start-up Lufax to create Ant Financial Services Group or Ali Fund, a China-focused online lender.
Rakuten Membership Costs
It is completely free to sign up. There are no fees or hidden charges. It does not charge users for the service because businesses pay the platform beforehand to bring visitors to their stores, making it an easy win from a financial perspective. It’s not about how much you pay; it’s about how much you get back.
Can You Make Money with Rakuten?
Rakuten is a cash back platform that works with over 2,500 online merchants to give you up to 40% cash back on most of your purchases.
Electronics, vehicles, apparel, collectibles, hotels, vacations, you name it, you can receive cash back on it! They give out fantastic offers, coupons, and promo codes on a daily basis.
Rakuten can pay you in one of two ways once you’ve accumulated cashback. They will either mail you a physical check or credit your PayPal account with the remaining funds every 3 months.
How to Make Money with Rakuten?
Rakuten operates in a very direct way. Simply use your email address or Facebook profile to create an account. After you’ve logged in, search for your favorite stores and begin shopping as usual.
Sign Up Bonus
You’ll earn a $10 welcome bonus in the form of a cash bonus or a gift card when you sign up.
You may either use your email, link it to your Facebook account or through your Apple account.
You can redeem this $10 incentive after making a $25 or more qualifying purchase.
You will earn points after shopping, which will be credited to your account.
Daily Discounts and Online Cashback
Depending on what item you purchase, you will get up to 40% cashback.
In-Store Cash Back
You can earn Cash Back at certain stores in person, just like you can online.
Refer a friend and receive a bonus for each qualified referral. You simply recommend people to the website and earn money for it, and there is no limit to that. You are allowed to invite as many people as you want. You will then both get a $30 bonus upon sign up and after a $30 worth of purchase.
- Old Navy
- And many more…
Available on Firefox and Google. You may keep track of their latest Hot deals and promotions by adding these extensions.
You can definitely install it on Google Playstore or Apple store.
Rakuten Online Reviews
As I always say, reviews and ratings allow new users to distinguish whether or not it’s a good fit for them.
Let’s check what Rakuten has on the table.
Common positive reviews
Common negative reviews
Is Rakuten a Scam?
Just to be fully transparent with you, I am not affiliated with Rakuten myself and I do not endorse it in any way.
I have researched the website, testimonials, and information on the Internet to get to the bottom of what Rakuten genuinely does. This is because I have been burnt from programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn Ways to Avoid Online Scams then click the highlighted text.
The company continues to extend its business portfolio, resulting in significant growth.
It has grown into a prominent and successful ecommerce corporation with its own global brand name, widely recognized as Japan’s equivalent to Amazon. Since its founding in 1997, the company has become one of Japan’s most iconic and influential corporations.
So, is Rakuten a scam?
I believe it has built its solid reputation in the market already.
Additionally, it is also registered in Better Business Bureau with an outstanding rating. Although they have a lot of complaints, they were able to resolve all of them.
Pros of Rakuten
- The fact that it is accredited by the Better Business Bureau makes us even more confident to use their platform.
- A solid reputation with 22 fruitful years in the business.
- They have a secure website and is part of the newly elected Board of Advisors of the PCI SSC for the years 2021-2022.
- Has a strong partnership with some of the biggest and luxurious stores worldwide.
- Simple to use.
- Variety of deals and promotions to choose from.
- If you are a frequent shopper looking to save money on your future purchases, it is a great place to start.
Cons of Rakuten
Lacks Customer Support
I don’t think they have given attention to their customer support. It’s very limited. They only got a help center that’s more likely based on the ticketing system. No real-time customer chat support unlike any other platforms. They must have invested in this aspect.
Leads to Impulsive Buying
It’s almost as if they’re enticing people to purchase more so they can receive more cash back, which I don’t think is healthy. Consider how much money you may waste if you didn’t plan ahead of time. People tend to forget the difference between their wants and needs when they are driven by emotion.
Yes, you can save money, but is it good enough to justify it when you’re spending more than your finances allow?
Cashback Product Exclusions
Almost all stores have products that are not eligible or excluded for cashback, notably their most popular or in-demand items.
Earning System Is Uncertain
Rakuten didn’t go into detail about the rules and regulations that govern their earning system. It’s something that the majority of those who gave the lowest score mentioned. This could be considered deceptive advertising.
Frequent Account Blocking
As I read through the BBB complaints, I noticed that the majority of people reported their accounts were blocked because of the same issue: creating multiple accounts to qualify for the referral bonus.
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Final Thoughts About Rakuten
I know I said this isn’t a scam, but don’t expect it to solve your financial problems.
Yes, this may help you save money, but you can’t deny that you must spend money also in order to receive a little portion of it back.
Before using this site, I recommend that you plan your purchase first. I’d also like to emphasize that if you have a credit card, this may not be the best option for you.
While this may be a great opportunity for them to increase sales, it may be the exact opposite for you as a buyer.
Do I recommend Rakuten?
I’d say this is a good option for frequent shoppers who aren’t concerned about their finances. However, if you are looking to earn money or profit from it, this is not the place for you.
A Badass Rakuten Alternative
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About John Stanley
Jоhn іѕ a Fаthеr, Husband, Entrерrеnеur аnd Internet Mаrkеtіng Suрроrt Cоасh. Evеr ѕіnсе hе ѕtаrtеd hіѕ Onlіnе Buѕіnеѕѕ he lоvеѕ wоrkіng frоm аnуwhеrе аnd thе lарtор lіfеѕtуlе. Thіѕ means bеіng сlоѕеr tо our сhіld аѕ ѕhе grоwѕ uр. When hе’ѕ nоt buіldіng wеbѕіtеѕ, hе’ѕ ѕреndіng рrесіоuѕ time wіth оur lіttlе girl аnd fаmіlу, еxеrсіѕіng аnd еnjоуѕ trаvеlіng. Follow me:· Twitter· Instagram· Facebook
- BBB Accredited
- Strong Partnership
- Easy Navigation
- Reputable Business Background
- Limited Customer Support
- Cashback Product Exclusions
- Uncertain Earning System
- Frequent Account Blocking
- Promotes Impulsive Buying