Financial influencers —business gurus —they have been popping out all around the internet. Ever since the online world has become a platform for any hopeful business person.
But are they even legit? Do they really offer you an opportunity to grow your business or is it all just for their sake?
If you’re here then you probably came across this guru and is trying to find out more about him — Dan Lok.
In this post, we’ll dive deeper into who Dan Lok really is, some facts about Dan Lok’s courses, how much they cost and is Dan Lok A Scam.
Is Dan Lok a Scam Summary
Name of Influencer: Dan Lok
Best For: Salespeople, Entrepreneurs, Internet marketers, and Social media marketers.
Recommended: Not Recommended
Who is Dan Lok: Dan Lok is a Chinese-Canadian influencer and chairman/founder of Closers.com.
Summary: Dan Lok started out as a copywriter. Now is offering different courses on selling high-ticket services.
Who is this guy? —What is Dan Lok’s Courses About?
Dan Lok was born in Hong Kong and moved to Canada at 14. His track record includes dropping out of college, failing in 13 different business ventures, being a copywriter, being part of the Dragon 100, and TEDx speaker —the last one he’ll make sure you know about. He made a lot of courses and you’ll know him best with his profanity-filled speeches.
Dan Lok’s Courses —What are they?
According to their website, Dan Lok’s courses are built upon The Wealth Triangle model. It is a philosophy he pioneered which should give you the clarity you need to move forward with the best next step for you.
Dan Lok High Ticket Closer Program
Price: $2,495 as a one-time payment, $995 3-month installment
Dan Lok’s High Ticket Closer is a 7-Week Intensive Mentorship program.
The High-Ticket Closers™ Certification Program is considered as one of his most comprehensive programs. In Dan Lok HTC, participants are said to be given a mountain-load of tasks. This doesn’t include the actual lessons, and as Dan Lok claims, this will help you develop proficiency.
At $2,495 one-time payment, HTC is undeniably High ticket too. Even with the 3-month installment at $995, this is not cheap! HTC: High-Ticket lessons=High-Ticket price???
What’s in it?
In High Ticket Closer, Dan Lok imparts strategies on hard selling which, as it runs out, involves a bit of human psychology.
- WEEK 1: How To Dominate In Life and In Business With A High-Ticket Mindset
- WEEK 2: The Advanced Human Psychology of High-Ticket Sales and Ultra-Luxury Selling
- WEEK 3: The One-Call Closer Methodology That I’ve Used To Close Profitable Deals With High-Level Influencers FAST — Even When I Was Just Starting Out And No One Knew My Name!
- WEEK 4: The High Ticket Sales Scripts – The 7 Secrets I, Dan Lok, Have Used To Close Tens Of Millions Of Dollars Over The Phone
- WEEK 5: How To Handle Objections and Resistance Like A KungFu Master Easily Handles A 300-Pound Boxer
- WEEK 6: How To Find High-Ticket Partners – Includes Role Play Sessions With Me, Dan Lok, And Others On My Team
- WEEK 7: How My Top HTC Students Make A 6-Figure Income (And Keep Growing) As A High-Ticket Closer™
Now, aside from the 7-week training there’s also a bonus class you can get.
- WEEK 8: Mystery Bonus Class – Unlocked If You Meet The Following Challenge
Here’s the kicker —you’ll only get this BONUS class if you have an average attendance of 80% or higher. You’d have to encourage your fellow HTC members to show up to class. Smart move Dan. ?
He convinces you to leave your 9-5 job, but isn’t entirely helpful about what you are supposed to do next. In the end, the question is, what are you supposed to sell? One review I came across is when a student asked “what do we do now?” to which Dan Lok replied something around “Find something to sell.” —wait, what?
The High-Income Copywriter (HIC) program is for those who want to hone their copywriting skills. In this course you learn how to write persuasively and learn more about what motivates people to buy. HIC claims to help you out with everything you need to make $5,000 to $20,000 a month in copywriting.
Dan Lok with his HIC, promises to teach you a set of skills in just 2 months. He claims that this course is going to allow you to sell yourself as one of the most competent copywriters on the market.
What’s in it?
By signing to Dan Lok’s course —High-Income Copywriter, he and his top copywriters are going to be teaching you different strategies. Each lesson could take around 5-6 hours and like his HTC course, they would also throw in a few bonus materials to help you improve in copywriting.
- Week 1: The Mindset Secrets To Attract Massive Success As A High Income Copywriter
- Week 2: Copywriting And Sales Psychology Secrets – How & Why People Buy
- Week 3: How To Read Your Prospect’s Mind And Design Genius Marketing Strategies
- Week 4: How To Create Irresistible Offers That Sell Like Crazy
- Week 5: How To Assemble Kickass Landing Pages And Write Highly Profitable Emails
- Week 6: How To Write Million-Dollar ‘Scalable Copy’ Without Hyped Up Or Exaggerated Claims
- Week 7: How To Turn Your High Income Copywriting Skill Into A Predictable And Sustainable 6-Figure Income
Here’s a bonus:
- Week 8: 7 Deadly Mistakes Most Copywriters Make That Crumble Their Chances Of Success Before They Even Start
The fact that it’s a very focused course made it a bit of a disappointment that only FB Ads were covered and did not make any mention of organic SEO. Unfortunately, it may not be one of the best online business models in 2020.
Dan Lok’s current offerings
What’s interesting with Dan Lok’s current offerings is that instead of a couple of $2000-worth of courses he sells resources for half the price. You’ll be surprised that he even has merch now like shirts, mugs, mouse pads!
Is Dan Lok a Scam
Well, to be completely transparent with you. I am not a student of Dan Lok nor am I one of their affiliates. Furthermore, I do not endorse any of Dan Lok’s business in any way.
I have spent a good amount of time researching the website, reading testimonials, and studying information on the Internet to get to the bottom of what Dan Lok’s courses really do. This is because programs just like this have burned me in the past, and I want to keep others from going down the same path I did. You can learn more here in this article “How to Spot an Online Marketing Scam and Avoid Scams”.
Yes, this program is a legitimate business. There is no scam here.
Take a look at this video about guys like Dan Lok.
Actually, most of the points he gives actually makes sense. However, anything mixed with a bucket-load of lies ends up as misinformation. He purposely misleads you with false promises and possibilities just to make his course seem more effective than it really is. Take a look at this thread on Reddit. One of the people who commented went as far as investigating where Dan Lok filmed his video to show that he’s not as wealthy as he is trying to say.
What I Like About Dan Lok’s Courses
Dan Lok is a very charismatic instructor. Energetic and hyped, Dan Lok is quite the speaker. No wonder people love listening to him. He is sure to get you fired up in every lesson. This is important especially with people who need to pick up some motivation.
Dan teaches practical stuff. Dan’s lessons are actually very practical which are quite useful to learn in life. Especially about how to approach people, how to ace person-to-person interactions, and how to build your confidence to push your agenda. This would come in handy especially if you want to earn big bucks in selling high-ticket products. Of course, this field is for those with nerves of steel and is not for the faint-hearted.
The Ugly Truth: Dan Lok’s Courses
Cult-Feels. We don’t mean to sound so judgemental, but a guy asking you to call them master/teacher/sifu is just too weird. In a lot of cases, people who enrol for Dan Lok are almost coerced and emotionally manipulated in taking more and more classes. Therefore spending more and more without having any results with the skills they should have already acquired.
Lower self. One of the courses might have had too much focus on mentality and how to overcome the lower self. It almost feels like someone is trying to fill the void and emptiness of what most of the course really is. Maybe teach more about specifics. Important stuff such as building a landing page perhaps? How about how to construct a Facebook Ad from the roots? No? Why not get baptized if you’re into spirituality? Eh?
Dan is a bit Daunting. You might find Dan’s enthusiasm a little overwhelming at times. Him shouting profanities all around doesn’t help either.
Is Dan Lok a Scam? —My thoughts
When influencers/gurus make it a point to brag about their wealth, it’s almost as if they’re selling to you an idea of being rich which often overshadows the ‘how’ part which should be more important honestly.
Aside from his success as a copywriter, I’m really on the fence about how Dan Lok got all rich except from selling all these courses people are buying. From what I can see, he got crazy rich because of the people who believed his “rich guy” persona.
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