Is Amazon publishing profitable? You are probably planning to get into this business and have heard about the Mikkelsen twins, the so-called experts. Let’s find out if there are facts in the “Mikkelsen Twins Scam” or if they are the real deal.
Find out about how do the Mikkelsen twins make money and how to earn significant income on Amazon with this Mikkelsen Twins Review.
Mikkelsen Twins Review Summary
Founders: Rasmus and Christian Mikkelsen
Price: $1995 – $1997
Best For: Anyone who’d like to earn a passive income through self-publishing on Amazon.
Recommended: Not Recommended
What Is the Mikkelsen Twins About: The Mikkelsen Twins are Rasmus and Christian. They are the founders of Audiobook Income Academy (AIA) and Publishing Life.
Summary: For the Mikkelsen twins, not having fun is a complete waste of their time. They claim that self-publishing on Amazon is their secret to success. However, our research has found that these claims may be far from the truth. Their courses can be quite expensive for someone who is just starting in the business.
What Are the Mikkelsen Twins About?
The Mikkelsen Twins are the creators of Publishing Life and Audiobook Income Academy.
World travel seems to have represented an exciting new adventure for the twins. According to them, in order to live your life to the fullest extent possible, you must always add a little bit of fun.
For the Mikkelsen twins, not having fun is a complete waste of their time. In order to live their life of complete independence and control, they needed to be their own boss and create something entirely online.
A Background on the Mikkelsen Twins
Rasmus and Christian Mikkelsen started out as delivery boys for Chinese food four days a week. This is during their time enrolled in a community college in New Jersey.
According to them, the beginning of their success story is their decision to avoid a life of 40-hour workweeks in an office cubicle. They said this is why they made the decision to take action.
Taking action rather than simply following everyone else’s lead and working for the benefit of someone else’s interests. I guess a lot of us can relate to this.
Sure requesting permission to take a break from work is something we’re all probably used to, right? However, for the twins, just the thought of doing so was enough to persuade them to take a different path.
They started with publishing their books on Kindle. Soon. selling eBooks on Amazon would be their method of making money. In the future, they found a way to turn those books into audiobooks and sell them on Audible. And it worked out!
Christian’s first thousand grand in a month came in January of 2017. CrossFit, the keto diet, recipes for bbq, Python programming, and even stuff like “How to get straight As in college” were published by them.
How Does the Mikkelsen Twins’ Business Work?
Even if the Mikkelsen Twins have a lot of money, it’s unlikely to come from the book publishing industry.
Do you know what’s more believable? Their wealth is more likely to be due to their sales from the courses than anything else. Even just a few minutes on YouTube will reveal that these are individuals whose sole motivation is to promote their course.
You’ve seen the ad, and you’re probably bombarded with it —constantly!
The Mikkelsen Twins Products and Courses
Audiobook Income Academy
How to Make Money with Mikkelsen Twins’ courses?
Is Amazon’s “passive income” really possible? For those looking to get a slice of the pie, one of the world’s largest corporations makes it easy. If you know what you’re doing, making money on Amazon can be simple.
How do the Mikkelsen twins make money? Christian and Rasmus Mikkelsen sell a course called Audiobook Income Academy, which teaches you how to make passive income through audiobooks.
They give out a “free” webinar that will be followed by a barrage of emails promoting AIA. So there is no need to worry about forgetting about it (even if you want to).
The course claims to teach you how to create audiobooks that can be sold on Amazon. It promises that everything is going to be automated. All you have to do is receive a piece of text, email it to a friend or family member, and then upload it to the site where you plan to sell it.
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Hi, I’m John. I created a passive income online. And I had no marketing skills or online experience when I started.
The idea is to provide a steady stream of income for a minimal amount of time and effort. Of course, you can always record your own audiobooks. But as they always mention, it could take a long time. You would be better off using that time to go exploring the world with them.
They do teach techniques that have been shown to be effective. In other words, people are able to rake in some money by offering their audiobooks for sale on Amazon.
According to their website, within less than 3 months, orders went from one book description a week to 10 orders a day.
They provide book description services, book outline services, proofreading packages, and more.
Go Publishing Life promises to show you the new way to make money on Amazon. The course promises to teach you four simple strategies that anyone can use to make money on Amazon without ever selling anything.
This is done through self-publishing audiobooks on Amazon. They said you’ll likely make $10,000 per month.
Once again, don’t be surprised if you end up getting a flood of emails after giving your email information anywhere on the page or during their free webinar.
Do you know that the Twins actually offer a free webinar? I mean this is a good thing, right? Well, not really.
This is nothing more than a marketing ploy to entice people to buy their course.
According to the free training, if you want to be successful with this business model, you’ll need to put in a significant amount of effort. It appears that the “easily generate $5 thousand – $20 thousand per month” method isn’t quite as straightforward as it first appeared to be.
Take a look at their landing page, where they exaggerate the ease with which they claim to be able to generate income.
If you try to make a living as a writer on your own, you will fail miserably. Only a small percentage of writers are able to support themselves solely through their work.
If you think you can get something worthwhile out of the free webinar, sorry to disappoint you, but you won’t.
Is there a money-back guarantee?
Yes, you have a 24-hour no-questions-asked money-back guarantee. After that, you have 180 days to make a profit or get your money back. There are definitely some conditions.
Audiobook Income Academy 2.0 offers a “profit guarantee” if you have watched all of the video lessons from week 1 to week 6. You must also have participated in two one-on-one coaching sessions.
Another condition is that you must have one audiobook published and available on Audible. You have 180 days to finish the course. If you don’t make at least $5,000 in 180 days, the Mikkelsen twins promise to refund your money plus a thousand dollars.
How Much Does the Mikkelsen Twins Course Cost?
Their Audiobook Income Academy used to cost $1497. If you think about it, that’s already a lot. But this 2022, The Twins decided to raise the price to $1997.
And if you decide to use their Publishing Life Services, it’s going to set you back a whopping $1995.
I don’t know what’s more impressive. Thinking they can sell it at this price or the fact that people buy it. I’ve actually written a bunch of posts already about a lot of gurus and their overpriced courses.
Mikkelsen Twins Review – Can You Make Money With What The Twins Are Offering?
Most authors spend $2,000-$4,000 on self-publishing services, which include editing, cover design, formatting, and marketing. Please keep in mind that these averages do not include picture books and graphic novels, which have a much higher per-word editing rate due to their low word count.
What really makes the Mikkelsen twins rich? Is self-publishing on Amazon really their ticket to travel all over the world?
Christian and Rasmus Mikkelsen came up with the idea for The Publishing Life, which they launched in 2012. They offer a course titled Audiobook Income Academy, which is available for purchase. Their claim is that with the help of these products, you will learn how to earn passive income and have more financial freedom.
Does this mean that they’re actually making money off the idea they’re selling? No, not at all.
To be completely honest, Amazon Digital Publishing isn’t a terrible choice.
However, the chances of your book being accepted by a publisher are estimated to be one in a hundred thousand, according to industry experts.
Now, there is also an issue about being unethical. You’ll be out of business in an instant if you record your content in the wrong location. Or do something really bad, like stealing content.
The Mikkelsen Twins experienced something similar at one point in their careers. What happened was, they tried to recoup their losses by selling stolen content. In the end, they were banned from a number of platforms because of this.
What kind of lessons do you want to learn from people who operate in a less than honorable manner? Can you really make money without having to write your own book?
I remember a similar course before. Jordan Mackey promised an income by creating Youtube videos without having to show your face or record a single video. It’s making an income on Youtube out of someone else’s videos.
I’m not sure about you but the idea of cashing in on another person’s hard work is shady in itself.
The twins aren’t the world’s best educators either. Sure, they may exude a carefree, laid-back attitude, but does that make them good teachers?
A few minutes on their YouTube channel will show you that Christian and Rasmus find it difficult to communicate their thoughts. This means that even though this content provides some basic concepts, it may still be difficult for the vast majority of people to comprehend.
To be fair though, this is a common trait I observed with these gurus and business influencers. They run their mouth a lot to compensate for the product they sell.
Mikkelsen Twins Review: Can You Make Money on Amazon?
Yes, of course!
It doesn’t get much bigger than Amazon when it comes to online money-makers. Fortunately, for any entrepreneur looking for a new source of income, Amazon is a simple way to get started.
Whether you sell something or not, there are numerous ways to make money on Amazon.
They provide a number of options for you to share the wealth through their platform. You might be surprised at how simple it is to become an Amazon bestseller or generate significant income on Amazon.
Here are some ways that Amazon can help you generate income, regardless of your skills or resources:
1. Amazon’s Kindle Direct Publishing
Getting your work published no longer necessitates the involvement of a publishing house. You can publish Kindle books on their platform using Kindle Direct Publishing.
How do the Mikkelsen twins make money? This is how.
You can receive 70% of total sales royalties. On this platform, you are not limited to digital kindle book options. Hard copies can also be printed.
Prolific writing is essential for making money in this field. A couple of best-sellers will help, but to succeed in Kindle publishing, you must create a steady stream of content. Furthermore, because there is no agent or publisher to help you get the word out, your work will have to sell itself or you will have to handle all marketing.
2. Amazon Influencers
The Amazon influencer program may be right for you if you have a large social following rather than a blog, website, or forum.
Approved influencers receive a unique URL on their own Amazon page to showcase the products they recommend to their followers. You’ll get a commission if one of your followers buys one of those products.
3. Amazon Handmade
You can sell clothing, jewelry, accessories, art, and other artisan goods on Amazon Handmade.
Amazon Handmade will provide you with a unique URL, making it much easier for your customers to find your shop. You simply pay a 15% referral fee on your total sales price.
4. Amazon Merch
Even if you are not an expert, you may be able to create great designs that make money on this platform if you are aware of cultural trends and have access to basic design software.
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You can sell your designs on t-shirts, hoodies, and a variety of other items. You will not be charged anything to sell your items on Amazon. They’ll take care of the printing, shipping, packaging, and even customer service.
5. Fulfillment by Amazon (Amazon FBA)
When you use the Amazon FBA program, you send your items to an Amazon center and let them handle the delivery. Customers would not be able to tell the difference, which is why so few people are aware of this program.
Your products are stored in an Amazon warehouse, where they can earn you money on the Amazon marketplace without you having to do anything after they are shipped. This program is used by Amazon Prime to get products to customers faster.
You will be charged by Amazon based on weight and size. If your inventory does not sell, you must also pay a monthly storage fee.
6. Make your own Brand
You can choose a product you like, order it from the manufacturer, and emblazon it with your brand and logo, and you now have your own brand. List your product on Amazon at whatever price you believe is competitive. You have complete control over your products as an Amazon seller with your own brand.
To protect your private label product from counterfeiters, you can apply for a brand registry with Amazon. If you have a product with unique value or a competitive advantage, you can make a lot of money selling branded products on Amazon.
Be warned, it can get pretty competitive.
7. Amazon Mechanical Turk
This program allows you to join Amazon’s vast army of remote workers. Participating in surveys, as well as moderating and validating content, maybe among your responsibilities.
It’s not a quick way to get rich, but you could make up to $15 per hour or more, and you can easily fit these tasks in around your other activities. This program may be ideal for those looking for a simple way to earn a few extra dollars on the side.
8. Retail Arbitrage
Retail arbitrage allows you to profit by taking advantage of big-box store discounts and selling them on Amazon. You can earn a significant percentage of your income for many products by taking advantage of clearance sales, coupons, and so on.
Using the FBA Revenue calculator, you can scan barcodes with your smartphone to determine whether a given item is worth selling on Amazon. To be successful in retail arbitrage, you must put in a lot of effort.
9. Sell a Service
Amazon can assist you in connecting with clients whether you tutor musical instruments or a school subject. There will be no advertising or setup fees, and there will be no monthly subscription.
The percentage you pay to Amazon is determined by the service you provide and the amount you earn. If you don’t want to deal with advertising your services, creating a website, and other things your own, Amazon can help.
10. Get into the Wholesale business
Wholesalers get products at a discount because they buy in large quantities. If you do this, you can afford to sell products on Amazon at the lowest possible price.
This is a competitive industry in which wholesalers compete for the lowest possible bottom line prices. You may not be able to earn a significant income unless you have your own warehouse space to store products.
11. Online Arbitrage
Online arbitrage works similarly to physical arbitrage, except you’ll be purchasing items online rather than in person. If you enjoy finding great deals but don’t have time to run around to retail stores, this could be a great option for you.
In general, eBay is the place to go if you’re looking for the best deals. You can get products for much less than their retail value if you stay on top of bidding then resell these items on Amazon for a higher price. You may be able to turn around inventory quickly because you will be able to offer a very competitive rate on Amazon because you saved so much money by purchasing on eBay.
12. Amazon’s Trade-In Program
You may not be able to profit from the Amazon trade-in program, but you will be able to obtain Amazon gift cards. Because almost anything can be purchased on Amazon, it’s as good as money to most people.
This can be a great way to make a little extra money by keeping an eye out for used items at garage sales or anywhere else you can find them for very low prices. As a credit, you can receive up to 25% of the product’s original retail price.
Items with fewer suppliers or that are niche in nature are frequently in higher demand. Fortunately, these are the types of items that you might be able to find very cheaply at a garage sale or on eBay.
13. Affiliate Marketing
This is perhaps my favorite.
You can make money as an Amazon affiliate if you have online reach, whether it’s through a website, blog, or as a community moderator. All you have to do is recommend products on Amazon in a product category that your target audience would be interested in.
You will be paid a commission if your audience clicks on the affiliate link and makes a purchase. The Amazon affiliate typically receives between 4% and 10% of the product’s purchase price. Being a part of the Amazon affiliate program is incredibly simple, and it can be extremely profitable.
Are the Mikkelsen Twins a Scam?
Just to be fully transparent with you, I am not a student of the Mikkelsen Twins myself and I do not endorse Audiobook income Academy or Publishing Life in any way.
I have researched the website, testimonials, and information on the Internet to get to the bottom of what the Mikkelsen Twins genuinely do. This is because I have been burned by programs just like this in the past and I want to prevent others from making the same mistakes. If you’d like to learn ways to avoid online scams, then click on the highlighted text.
I won’t go as far as calling the Mikkelsen Twins a scam. In spite of this, I believe the course they offer is overpriced.
I don’t think it’s the best use of your money either. Nevertheless, do you really need a course such as this to inform you that this is a good way to earn money?
I looked up audiobook publishing on YouTube and here’s what I got:
Just be careful not to get snared by another Amazon guru. There are a lot of them on Youtube.
You can also find a lot of resources if you Google about it. Amazon even has a really helpful resource for anyone interested.
Also, what they are claiming to be an entirely new idea isn’t really new at all. In fact, they’re just trying to cash in on it.
The Ugly Truths Behind the Mikkelsen Twins!
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Courses are Expensive
At a thousand dollars, it’s undeniable that what the twins are selling is pretty expensive. Remember, if you ever get into the business, you still need to spend a good amount to start.
Too Good to be True
Let’s say there is success in self-publishing on Amazon. But are the figures they advertise on their website really achievable?
Here’s a screenshot from their free webinar:
This means that success is really not guaranteed. There is no use crying and complaining to them that you ended up broke instead of financially free.
The Twins aren’t the best teachers
What’s the difference between college professors and gurus? Not only are most gurus dropouts, but they also lack the training in effective teaching. Granted, a few of these gurus are really really good and are able to create well-designed courses.
But some of them are a hit and miss. The irony here is that these gurus resent schooling. They haven’t really gone into training themselves. Are you sure you’d like to train under them?
Yes, they’re cool and fun. That’s exactly what these financial influencers are selling —entertainment.
What People are Saying
One comment from someone named “mariacool” in July of 2021:
“The Mikkelsen Twins are cold-blooded and don’t care less.” Yes, she sounds quite mad. She even adds that the twins “… only care about is their own pockets and wealth, nothing more.” She went as far as saying that Christian and Rasmus’ greed “exceeds all levels.”
In the end, she mentions that she regrets having signed up to their “… scam course with tons of lies.”
What I Like About the Mikkelsen Twins
Not everything about it is bad. Here are a few good things I found with the twins.
Methods are proven to work
Unlike some shady link posting scams or most MLMs, self-publishing on Amazon does have a much better potential for income.
You’re probably a really busy person. But because you’d like to improve yourself and thus open doors to new opportunities, you decided to learn new things such as self-publishing on Amazon. The last thing you want is to sit through a terribly boring course.
This is where the twins excel. They can be pretty entertaining —if you can move past the swearing. 🤬
The Mikkelsen Twins Scam – Do I think it’s true?
Using their method will make you a ton of money and let you travel the world worry-free, but that’s just the big talk. The truth is that this idea cannot be more false. As I mentioned earlier, the concept the twins are cashing in on is legit. Do I think there’s a better option for you?
My answer is resounding: YES!
A Better Option
Want to hear about a better alternative?
My recommendation is to get into affiliate marketing. It can be a lucrative source of income for you.
What is Affiliate Marketing?
Affiliate marketing is the practice of getting other people to promote a business’ product for them. It is quite a thriving strategy that many businesses use to increase sales.
So what happens is you get paid a commission for each sale that you are able to generate.
Using affiliate marketing for your business has many advantages including the opportunity for passive income.
For online-based businesses, you get a unique link that tracks the sales from you to the business or product. You will receive a commission for sales that happen as a result of your links.
You can even pair this up with Amazon and write products reviews of the “Top X Products” list on your website to promote Amazon products.
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Joana is a dedicated content writer. She learned how to search for keywords well and write straightforward perky content writing for EFYL. She loves learning a lot of new things as she writes about them.
Above all, she sees herself as a cool wife, mom, and furmom. She used to be an elementary and college teacher but chose to work from home to have more flexibility with her time and be more connected with her family and rescuing stray and abandoned pets.